Heritage in the Neighborhoods

Excelsior and Mission

Excelsior Avenue and Mission Street

As San Francisco’s leading preservation organization, Heritage is looked to whenever the city’s historic buildings, public artwork, or legacy businesses are threatened. Increasingly, those threats are arising in the city’s outlying neighborhoods. From the Marina to the Bayview, Potrero Hill to the Outer Sunset, significant single-family homes, legacy businesses, and cultural cornerstones are being lost.

What’s at Risk
Older houses are victims of intense development pressures. When replaced by new market-rate units, their loss exacerbates the city’s affordability crisis. Neighborhood cafes, retail stores, and restaurants are closing because of rent increases from out-of-town landlords and decreased profits from the rise of online delivery companies. Each loss creates a vacant storefront and one less community meeting space.

Heritage has always weighed in on large and high-profile projects and worked on a citywide level to craft legislative protections such as historic districts and the popular Legacy Business Registry. But with limited resources, Heritage on its own cannot identify and protect all of the small but significant buildings, artwork, and businesses in all of San Francisco’s neighborhoods.

26th Avenue and Vicente Street

Taking Action
In response to this great need, Heritage is launching an original and innovative program to amplify the power of local communities to preserve what’s special in vulnerable neighborhoods, while building awareness for preservation across San Francisco.

In 2020, the Heritage in the Neighborhoods program will foster new local affinity groups to celebrate and defend the unique characteristics of three San Francisco neighborhoods: Excelsior, Parkside, and Marina districts. Presentations by Heritage staff on local architectural styles, legacy businesses, and cultural cornerstones will be followed by conversation and shared strategies for defending historic resources. Sections of sfheritage.org will be dedicated to each neighborhood with existing research on its history and architecture, longtime cultural and commercial cornerstones, and available preservation resources.

A focused month to spotlight the neighborhood citywide will feature a Heritage-led public walk, online short videos, slideshows, and posts, and will include partnerships with community stakeholder groups and Heritage allies across the city to raise the neighborhood’s profile.

Follow-up activities will be tailored to work with each neighborhood’s strengths and needs, but Heritage will help convene affinity group meetings with possible agenda items including landmark nominations, legacy-business registrations, and potential context statement, survey, or historic district work. More people signing on to a group will show strength as we work toward these local initiatives, and will provide a welcoming space for an array of voices to contribute and brainstorm ideas. As we grow neighborhood by neighborhood, Heritage in the Neighborhoods affinity groups will extend preservation work and capacity to defend historic resources to every corner of the city.

Presidio Theatre on Chestnut Street

Join Us
Heritage in the Neighborhoods will kick off in the Excelsior District with a free and open public meeting on March 25, 2020, at the Italian American Social Club of San Francisco (25 Russia Avenue), a neighborhood gathering place for over 80 years. More details will be announced soon along with an event listing, but please save the date for this local kick-off event. Heritage affinity groups in the Parkside section of the Sunset District and the Marina District will launch later this year. We welcome interest and participation from anyone and everyone for this exciting program.